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Love, Your Mind

[Campaign, Advertising]
Client: AD Council
Year: 2024
Agency: FCB New York

Link:
LoveYourMindToday

Recognition:
MSNBC, AdAge Editor’s Pick, Yahoo, Mashable

Awards:
Clio Helath — Silver Winner

Project Info:
A letter asking that the love, attention, and support you give to your relationships, you also give to yourself. The launch film spoke specifically to communities that, as over a year of research and findings showed us, struggled to embrace mental health support.

Along with a nationwide tv and billboard campaign, influencers from all walks of life shared their own stories of loving their minds, reaching a a wide range of audiences. Because everyone from cowboys to muppets have bad days.

— Directed by Calmatic
— Stills by Dana Scruggs.  









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© Ella Hyunjoo Ahn 2024