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Nutrafol

[Art Direction, OOH, Post-Production, Photography]

Client: Nutrafol
Year: 2023
Agency: Milk Agency


Project Info:
Working closely with the Nutrafol marketing and creative team, we landed on an art and photography direction that pushed the brand into a more emotive and personal look and feel, without alienating the existing brand guide.

Once creative was locked, in just three weeks, we produced a 1-day shoot in New York. We worked alongside trusted partners to quickly get to selects, retouching, and into production design to deliver the final mechanicals and digital placements.








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