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Spotify — Spreadbeat
Year: 2024
Agency: FCB New York
Link:
Spotify Awards
Awards:
Cannes Lions 2024
- Digital Craft Grand Prix
- Gold and Bronze in Digital Craft
- Gold in Direct
- Silver and Bronze in Creative B2B
- Silver in Entertainment Lions for Music
- Bronze in Creative Data
- Shortlisted in the Dan Wieden Titanium Lions category
Project Info:
Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotify’s brand and platform, the campaign follows a single cell—E7—and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can reach audiences through both audio and visual formats.
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